Instagram LIVE / Stories
Instagram Stories appear in small circles at the top of your feed. They’ll disappear once you begin scrolling, but you can easily tap the top of your screen to scroll right back up to view stories.
The first bubbles that appear will always be live videos – if anyone you follow is live – then the rest is a mixture of brand and profile stories, just like Facebook. Additionally, as users scroll through their feed or explore pages, profiles with available stories will have a colorful ring around their profile photo as a call-to-action.
Facebook LIVE / Stories
As you’ll see, most platforms showcase their stories right at the top of the app so it’s one of the first things you see when you open it on your smartphone. This makes it a great way to ‘skip the line’ of the curated algorithm on many networks.
Even for desktop users, Facebook displays Stories at the top of their feed, but this feature is definitely meant more for mobile use.
You can add a story to Facebook by clicking the plus sign icon on the photo that says Add to Story, or you can create your story in Instagram and connect it to your Facebook Page.
Stories from both businesses and friends appear alongside each other, which means you’re much more likely to reach an audience on Facebook if you regularly use stories rather than only posting content to the feed.
LinkedIn LIVE/ Stories
Even the business networking platform LinkedIn also has their own version of stories available at the top of their apps. While you’re not able to share the content you post on LinkedIn to their stories, this is a unique way to let your business connections get a behind-the-scenes look into your processes and business.
Although Stories content tends to be more candid, make sure that the content you share on LinkedIn stories remains professional. You’re likely not going to be sharing photos while out at happy hour on your LinkedIn the way you might on Facebook or Instagram.
YouTube Live / Stories
With YouTube Shorts appearing as a rival to TikTok’s short video content it makes sense that the most popular video sharing platform is trying to capitalize on all of the ways creators can share video content and attract audiences.
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